How it works
No sales calls you didn't ask for, and no website editor to learn. Here is exactly what happens, from the first look at your demo to the day your site goes live, and what you get after that.
Two ways in
Some people get a demo from us before they've heard of Fornax. Others find us first. Here's where each path starts.
Got our email?
The email we sent you links to a real website built for your business, from your name, trade and service area, plus a preview of your dashboard. It's ready to go live when you are.
New here?
Tell us about your business in a short form. The rest happens by email, at your pace. Nothing gets built live on this site, and nothing is charged.
Both paths lead to the same place: a demo of your own site, and a Client ID when you say yes.
The four steps
Four steps, and you're only asked to pay at the third one.
We build it from your business name, trade, service area and logo. Before you see it, it passes automated accessibility and speed checks. Got our email? This step is already done.
Your demo is your actual site plus a preview of the dashboard that comes with your plan. We set the plan from your business size and needs, so you see the price before you decide. The demo stays open for 30 days.
Reply yes and we send you a Client ID. Enter it at checkout with your email address, choose Managed or Offboard, and pay. Nothing is charged before this step.
On Managed, your site is live on its Fornax address in under a minute after payment. If you bring your own domain, it follows once the domain is pointed. On Offboard, you take the domain and the site files.
Your Client ID
When you reply yes to your demo, we send you a Client ID. It's how checkout knows which site, plan and price are yours.
Only someone with both your Client ID and your email address can open your offer.
Checkout shows the plan we matched to your business. The price may reflect a discount you already agreed on.
It comes in our reply after you say yes. Still stuck? Email support@fornaxopsuites.com and we'll help you find it.
Managed or Offboard
At checkout you choose how you want to run your site. Managed means we host it and keep it running. Offboard means you pay once, take the files and host it yourself.
Managed
We run it
From $149/mo
Offboard
You take the keys
From $499 once
| Managed | Offboard | |
|---|---|---|
| How you pay | Monthly, or yearly with 2 months free | Once |
| Micro price Solo operators and two-person shops | $149/mo, or $1,490/yr | $499 once |
| SMB price Shops with 3–20 employees | $249/mo, or $2,490/yr | $799 once |
| Hosting | Included: hosting, SSL (the padlock in the address bar) and security updates | Yours to arrange |
| Dashboard and lead inbox | Included: lead inbox, edits and (on SMB) CRM sync | Not included |
| Your domain | Bring your own domain and it stays registered to you, or use a Fornax address | You take the domain and the site files |
| Support | Email support | None after handoff. You get written docs and videos. |
| Code and files | We keep the site running; code and hosting stay with us | Handed to you |
These are founding-client prices, locked in for as long as you stay. Your checkout price may reflect a discount you already agreed on. Full pricing and refund terms.
Waitlist Mid-Market (multi-location and larger operations): $399/mo, $3,990/yr, or $1,299 once. Waitlist only for now.
Going live
On Managed, there's no launch call and no waiting on a web designer. Payment is the last thing you do.
Choose Managed or Offboard and pay. On Managed, your dashboard login arrives by email. On Offboard, you take the domain and the site files and host them yourself.
In under a minute after payment. You can share the link that day.
"Pointing" your domain is a one-time settings change where your domain is registered. Once it's pointed at the new site, your site goes live there too. Your old site stays up until then. If you bring your own domain, it stays registered to you.
Fictional business Riverbend Plumbing is a sample. The site is real Fornax output; the web address shown is a placeholder.
After launch
On Managed, the site runs in the background and every request comes to you.
We don't promise a number of leads. What comes in depends on your market.
Every request from your site lands in your email and in your dashboard's lead inbox. Download them as a spreadsheet (a CSV file) whenever you want.
A CRM is the software you keep customer records in. On SMB, new leads are also copied into HubSpot automatically, one way: leads go in, nothing comes back. HubSpot is the one CRM at launch; Jobber, ServiceTitan, Housecall Pro and Successware are planned.
Change your service text, contact info, hours, logo and photos from your phone or computer. On SMB you can upload more photos, for your services and team.
Hosting, SSL (the padlock in the address bar) and security updates are ours to worry about. You never open a website editor.
Email support@fornaxopsuites.com. Our AI assistant replies first, and Tyler handles anything it can't. Replies within 24–48 hours.
Our rules
Plenty of trades owners have been burned by web companies before. These are the lines we don't cross.
Promise a number of leads.
What comes in depends on your market and on search engines. We build and run the site that captures them.
Show fake reviews, testimonials or customer results.
Our sample sites are fictional businesses, and we label them that way everywhere they appear.
Charge you before you've seen your site.
No free trial. You see the real thing first, then decide.
Sell you something that isn't built yet.
Anything that isn't ready is marked Planned, including the CRMs we don't connect to yet.
Take over your domain.
If you bring your own domain, it stays registered to you. On Offboard, you take the domain and the site files.
Hide the terms.
Every refund rule is on the Pricing page, in plain words.
Tell us about your business. Our AI assistant asks a couple of quick questions, then emails you a demo built for you. No cost to look, and you pay only if you want it.