For HVAC, plumbing, electrical and roofing businesses
Your website, leads and money, forged into one tool.
Your new website is built before you pay. After that, your calls, leads and jobs run from one place.
From $199 a month. No setup fee. Cancel anytime.
Got our email? Continue with your Client ID
- Built so Google and AI assistants can read it.
- Keep your number. Calls you miss are greeted in your business name and sent to you.
- Every missed call and quote request in one inbox.
Work slips through the cracks
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Missed calls go to a competitor
Most callers won't leave a voicemail. They call the next shop.
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Leads land in five places
Texts, voicemail, email, a form, a note. Something gets lost.
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A site you can't change
Old hours, an old number, and nowhere to ask for a quote.
One tool for the whole business
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Growth
Be found, and keep every lead.
- Your website, built before you pay
- Set up for Google and AI assistants
- Missed calls and quote requests in one lead inbox
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Field tools
Run the day from your phone.
- Your dashboard works in any phone browser
- Track each job from new to won
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Money
From the quote to the payment.
- Download leads, jobs and payments as a spreadsheet
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Operations
Keep the office in order.
- Meters that show how the business is doing
- An alert when a licence needs a new check
- Help and support inside your dashboard
Coming after launch: review requests by email, a team calendar, job notes and a job timer. Also coming: money owed, quotes, invoices and card payments, folders for your papers, staff logins and a monthly report.
A call at 9 pm, and what happens next
- You miss the call. It forwards to your Fornax line.
- The caller hears your business name. A short greeting, then the call is done.
- The lead lands in your inbox, with the number and the time. You get an alert.
- You call back in the morning, from one list.
Riverbend Plumbing
Lead inbox
| Name | Needs | Via | Received | Status |
|---|---|---|---|---|
| J. Alvarez | Water heater replacement | Form | 8:12 am | New |
| P. Nguyen | Kitchen drain clog | Call | Yesterday | Called back |
| S. Brooks | Leak inspection | Missed call | Mon | New |
| R. Castillo | Tankless quote | Form | Mon | Quoted |
See it before you pay
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Step 1: We build your preview
Your new site and a look at your dashboard.
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Step 2: You look, then decide
Take your time. Nothing is charged before checkout.
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Step 3: Check out and go live
Your site goes live right after you pay.
Four sample sites, built the way we build yours
Fictional business Fictional businesses. See all four, with notes
A founder you can reach
Tyler Cohen runs Fornax. He grew up in his dad's contracting business. He reads every reply.
support@fornaxopsuites.com We reply within 1 business day
About FornaxStraight answers
What does Fornax cost?
Solo starts at $199 a month and Crew at $399. Pay yearly and get 12 months for the price of 10. Site only, paid once, starts at $999. No setup fee. Every price and term is on the Pricing page.
Is there a free trial?
No. The preview is a look at your real site, built before you pay. It is not a working site: no calls, leads or hosting until you buy. You pay only if you want it.
Is there a long-term commitment?
No. Cancel Managed anytime and your plan ends that day. Your domain stays yours, and you can export your data for 90 days after you leave.
Do you guarantee leads?
No. We don't promise a number of leads. What comes in depends on your market. We build your site so it can be found, catch the calls you miss, and put every request in one inbox.
See it with your business in it.
We email you a preview of your new site. You pay only if you want it.